1) For me the winner in a PowerPoint is the correct amount of text. I tend to stick by the rule 5:5... meaning five lines with no more than five words per line; but then again even that can be entirely too much. Remember that it is a visual aid, not a script, there is nothing worse than looking at a slide filled with size 12 font.
2) Graphics is number two, utilizing all aspects of the program besides its ability to show words. These aids being graphs, pictures, animations, and clips. It's a necessity that these are used to eas the eyes from the busy text. These elements can help you display numeric data, specifically more aesthetically pleasing.
3) Color & Font, with the assistance of graphics, this element can completely change the feel of your presentation. The readability of the slides, and the importance of certain parts over others.
4) The presenter's presence in the presentation would be next. It's very important to remember it's an aid not a presentation on its own. Make yourself evident in the display of information, people need to hear you go in depth with the bits and pieces of information given on each slide. Tone of voice, vocalizing your passion, and expansion on the PP lines.
5) Organization of the PowerPoint, make sure the slides are in the right order, and that it flows. To keep the audience's attention the presentation must not have any subject breaks, make sure you lead each topic to the next with a smooth transition.
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